Partnership with National Garden Centers Association Announced

CHICAGO, IL - RootMetrics today announced a strategic partnership with the National Garden Centers Association (NGCA), making RootMetrics the official preferred AI voice technology provider for the association's 1,200+ member garden centers nationwide.

Empowering Independent Garden Centers

The partnership addresses a critical need in the garden center industry, where independent retailers often struggle to compete with large home improvement chains due to limited technology resources and staffing challenges. RootMetrics' AI voice assistant levels the playing field by providing expert-level horticultural knowledge and customer service capabilities.

"This partnership represents a watershed moment for independent garden centers," said Tom Wilson, Executive Director of the NGCA. "RootMetrics' technology allows our members to provide the kind of specialized expertise that customers expect, while reducing operational costs and improving efficiency."

Comprehensive Support Program

As part of the partnership, NGCA members will receive:

• Preferential pricing on RootMetrics AI voice solutions
• Priority implementation and technical support
• Customized training programs for staff and management
• Access to exclusive features and early product releases
• Monthly performance analytics and optimization consultations

Industry Transformation

The garden center industry has been experiencing rapid changes, with consumers increasingly expecting digital-first experiences and expert guidance. Traditional staffing models struggle to provide consistent expertise across all plant categories and seasonal needs.

"Independent garden centers are the heart and soul of the horticulture industry," said Sarah Johnson, CEO of RootMetrics. "They deserve access to the same advanced technologies that larger retailers use, but customized for their unique needs and community focus."

Proven Results

Beta testing with 25 NGCA member locations over six months showed impressive results:

• 45% reduction in customer wait times during peak seasons
• 35% increase in customer satisfaction ratings
• 28% improvement in plant survival rates for customers
• 22% increase in repeat customer visits
• 18% growth in average transaction value

Implementation Timeline

The rollout will begin immediately, with priority given to NGCA members based on their readiness and seasonal needs. RootMetrics expects to have 500 locations operational by the end of 2024's spring season, with full deployment completed by early 2025.

"This partnership validates our approach and accelerates our mission to democratize horticultural expertise," added Johnson. "We're excited to help independent garden centers thrive in an increasingly competitive marketplace."

About the National Garden Centers Association

Founded in 1959, the NGCA is the premier trade association representing independent garden centers across the United States. The association provides education, advocacy, and business resources to help members succeed in the evolving horticulture retail landscape.